Digital & AI Ethics Policy

When utilizing AI for real estate valuation and market analysis, the Company strives to eliminate historical prejudices and biases based on attributes within the datasets to the greatest extent possible, continuously pursuing the provision of neutral and objective analytical results.

In the real estate analysis and investment judgment advice we provide, we prevent AI calculation logic from becoming a "black box." We disclose the prerequisites and evaluation processes of our data analysis to the client as comprehensively as possible, fulfilling our accountability as professionals.

Clients' asset backgrounds and investment behavior data are the most critical confidential assets in the digital age. The Company strictly enforces encryption across all processes from data collection to analysis and storage. We never utilize client data for AI training or provide it to third parties without explicit permission.

While we encourage technological efficiency, we do not allow AI to fully automate final investment decisions. The Company enforces a "Human-in-the-Loop" protocol where AI analytical results are always cross-referenced with professional insights, experience, and the real-time local market environment, ensuring that humans (professionals) always conduct the final verification and judgment.

Rather than exclusively pursuing efficiency, we evaluate the impact of digital technologies on the urban environment and communities from a long-term perspective, contributing to the formation of a sound and sustainable real estate market.